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Google Sheets Resources

Please click on any of the links below to be directed to an article, video, or FAQ website. Contact us directly at staffshopbakercounty@gmail.com if you’d like a free consultation or help with any of the below content.

Google Sheets is Google’s spreadsheet service. Spreadsheets can be used for many purposes, from creating lists to organizing addresses to bookkeeping.

New Sheet Shortcuts:

sheet.new

sheets.new

spreadsheet.new

Creating a Spreadsheet:

  1. Go to docs.google.com/spreadsheets or sheets.google.com or use a New Sheet Shortcut
  2. Create a blank spreadsheet or select a template
  3. Enter your information

Notes:

  • Add sheets at the bottom of the screen
    • Rename sheets by simply double-clicking on the sheet title and typing a new title
    • Click on the arrow (▼) by the sheet for more options
  • Many features are similar to Docs or Excel

Resource Links

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Canva Resources

Please click on any of the links below to be directed to an article, video, or FAQ website. Contact us directly at staffshopbakercounty@gmail.com if you’d like a free consultation or help with any of the below content.

Canva is an easy-to-use graphic design site. You can use Canva to create anything from letters to business cards to promotional items such as t-shirts or baseball caps. Canva designs can be downloaded in a variety of file formats, or you can order them directly from the Canva website to be printed on products and shipped directly to you.

  1. Go to canva.com
  2. Create a Canva account
    1. You can create/log into your account using your Google email account
  3. Choose a size template best suited for your project
    1. Use the search bar to find one that works for you
    2. Or click “custom size” to create a blank custom project
  4. Choose a design template to edit, or edit the blank canvas
    1. The template you previously chose will determine the size of the project, this one will add elements to the canvas
    2. The size template you chose may have elements already added to it, or it may be blank
  5. Choose “elements” to add to your design
    1. Add a background to your design
    2. Add images or shapes to your design
      1. You can upload images from your computer or use the ones provided by Canva
    3. Add text to your design
    4. Click on the “more” button to add photos, styles, audio, videos, backgrounds, charts, or to view folders
  6. Give your design a title

Notes:

  • Canva, like Google, automatically saves your designs as you edit
  • You can add people to edit/view your design by entering their email address in the “Share this Design” box, or you can make it publicly accessible to anyone with the link
  • Click the “notes” button on the bottom left side of the screen to add presenter notes
    • Canva designs can be easily presented to a group
  • Use the “Insights” button to see data collected about how many people view your public designs
  • Click the “share” button in the top right corner to share, present, download, print (aka order), or otherwise share your design
    • To print a design from your computer, you must first save it as a file, the print option on Canva will allow you to order the design

Resource Links

Canva for Beginners – Canva Design School

How to Take Photos for Social Media – Launch Pad Baker Business Resources

Consistent Online Marketing – Launch Pad Baker Business Resources

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YouTube Resources

Please click on any of the links below to be directed to an article, video, or FAQ website. Contact us directly at staffshopbakercounty@gmail.com if you’d like a free consultation or help with any of the below content.

Why YouTube?
YouTube is the top free-to-use video platform and the second most popular search engine. Video-based content can be a great addition to your marketing strategy, and YouTube is the perfect platform to start on. Still not sure if YouTube is right for you? Check out any of these three articles for more information.
YouTube Marketing: A Complete Guide for Your Brand (Sprout Social)
Why Your Business Needs to be Using YouTube Video Marketing (Thrive)
Maximizing Video in Your Marketing Strategy (Forbes) 

How to Start a Channel
Does YouTube seem right for your brand? If so, check out the resources below for help creating a free channel, all you need to get started is a Google account!
How to Create a Channel (video)
How to Create a YouTube Channel (Google Support)
How to Create a YouTube Channel for Your Brand in 5 Steps (Sprout Social) 

How to Get Monetized
Not only is YouTube great for marketing, but you can also turn your channel into a new revenue stream! Click on any of the links below to learn how to monetize your YouTube channel.
How to Get Monetized on YouTube (video)
How to Earn Money on YouTube (Google Support)
Choose How You Want to Monetize (Google Support)
Learn How This Channel Got Monetized in Only Six Weeks! (video) 

Tips & Tricks
What do successful YouTube creators wish they knew when they created their channel? Check out these videos and articles for some tips and tricks to help guide you to success!
What I Wish I Knew When I Started My YouTube Channel (video)
Tips on How To Start a YouTube Video for Your Business (Kajabi)
10 Tips I Wish I Knew Before Starting YouTube (Drost Video)

More Resources

How to Monetize Your YouTube Account

YouTube Vlog Resources

Which Platform is Right For My Business? – Launch Pad Baker Business Resources

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Google Business Profile Resources

Please click on any of the links below to be directed to an article, video, or FAQ website. Contact us directly at staffshopbakercounty@gmail.com if you’d like a free consultation or help with any of the below content.

Google Business Profile allows you to manage how your business appears in Google Search and on Google Maps. Setting up this profile helps customers find essential information about your business such as location, hours, and contact information.

Resources

Google Business Profile – Launch Pad Baker Business Resources

Google My Business – Masterclass Video

Which Platform is Right For My Business? – Launch Pad Baker Business Resources

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Instagram Resources

Please click on any of the links below to be directed to an article, video, or FAQ website. Contact us directly at staffshopbakercounty@gmail.com if you’d like a free consultation or help with any of the below content.

Instagram is a photo-based social media platform used primarily by individuals under the age of 34. Reports claim that approximately 75% of individuals between the ages of 18 and 21 use Instagram (source: Oyova). Short videos, photos, stories, and infographics can be shared on the Instagram platform to easily communicate information to your customers.

Visual elements on Instagram grab attention and provide quick and easy-to-digest information to your customers, sometimes even subconsciously. Instagram is also a key resource to reach younger audiences as it is the preferred social media platform among Millennial and Gen Z audiences.

Instagram Basics

How to Take Photos for Social Media – Launch Pad Baker Business Resources

Consistent Online Marketing – Launch Pad Baker Business Resources

Instagram Marketing Course

Sell Your Products with Instagram

Use a Test and Learn Strategy to Create Instagram Ads

Other Resources

Which Platform is Right For My Business? – Launch Pad Baker Business Resources

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Facebook Resources

Please click on any of the links below to be directed to an article, video, or FAQ website. Contact us directly at staffshopbakercounty@gmail.com if you’d like a free consultation or help with any of the below content.

Facebook is one of the most valuable online tools for marketing your business and communicating with current and potential customers. Facebook use is waning among younger generations, but it remains one of the most popular social media platforms overall with nearly 3 billion active users, including 70% of American adults (source: LinkedIn). This makes Facebook a powerful platform to share information and promote your business, even to those without their own account.

Use Facebook to post critical information about your business such as contact information, website and other social media links, and hours of operation. Creating a Pinned Introduction Post (view Facebook Basics Guide page 5 for more information) gives anyone who views your page a clear and immediate understanding of the value of your business, and frequent general posts give additional information and updates about your business, which adds value and convinces a customer to buy from you.

Facebook Basics

Facebook Basics Guide – Launch Pad Baker Business Resources

How to Take Photos for Social Media – Launch Pad Baker Business Resources

Consistent Online Marketing – Launch Pad Baker Business Resources

Other Resources

How to Create a Facebook Business Page

Benefits of a Facebook Business Page

Grow Your Page Audience and Engagement

How Mobile-First Connections Drive Local Business

Facebook Tracking for Beginners (Pixel)

Meta Business Suite

Improving Engagement Rates on Facebook

Which Platform is Right For My Business? – Launch Pad Baker Business Resources