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Facebook is one of the most valuable online tools for marketing your business and communicating with current and potential customers. Facebook use is waning among younger generations, but it remains one of the most popular social media platforms overall with nearly 3 billion active users, including 70% of American adults (source: LinkedIn). This makes Facebook a powerful platform to share information and promote your business, even to those without their own account.
Use Facebook to post critical information about your business such as contact information, website and other social media links, and hours of operation. Creating a Pinned Introduction Post (view Facebook Basics Guide page 5 for more information) gives anyone who views your page a clear and immediate understanding of the value of your business, and frequent general posts give additional information and updates about your business, which adds value and convinces a customer to buy from you.
Facebook Basics Guide – Launch Pad Baker Business Resources
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