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Instagram is a photo-based social media platform used primarily by individuals under the age of 34. Reports claim that approximately 75% of individuals between the ages of 18 and 21 use Instagram (source: Oyova). Short videos, photos, stories, and infographics can be shared on the Instagram platform to easily communicate information to your customers.
Visual elements on Instagram grab attention and provide quick and easy-to-digest information to your customers, sometimes even subconsciously. Instagram is also a key resource to reach younger audiences as it is the preferred social media platform among Millennial and Gen Z audiences.
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