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Threads is a new platform under the Meta umbrella. This app is connected directly to Instagram and functions similarly to Twitter. As this app was only launched in July 2023, there is not yet enough data to determine its audience demographics or to be certain about the marketing potential of the app, but reports show over 100 million downloads within the first 5 days of launching, making this platform worth considering as a new channel to reach your audience (source: ThinkImpact).
Threads can be used similarly to Twitter to post short updates about your business and to engage directly in conversations with your audience.
Threads Resources
Introducing Threads: A New Way to Share with Text
How to Use Threads for Your Business: a Guide for Your Social Media Strategy