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Twitter is a text-based social media platform known for limiting post lengths to promote concise information sharing. The majority of Twitter users identify as male, with approximately 39% of their user base being between the ages of 25 and 34 (source: Sprout Social).
Twitter is built to share short updates and can be used for this purpose for your business. You can also include photos, videos, GIFs, links, and polls in posts to increase engagement rates, making this a great platform to directly interact with your audience and receive instant feedback. It is also important to remember that Twitter is most popular among older generations, but it may not be ideal for targeting teens and young adults.
Twitter Resources
How to Use Twitter for Business