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TikTok is a short video sharing app primarily used by teens and young adults. 42% of TikTok users are between the ages of 18 and 24, while 31% are between the ages of 25 and 34 (source: LinkedIn). This app takes advantage of visual content to grab attention and share information quickly.
Businesses can use this platform to target younger audiences and humanize their brand. TikTok videos can include behind-the-scenes content or show the product or service in use, and they can be downloaded and shared across platforms.